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our story

Intel Extreme Masters, the longest running global pro gaming tour in the world, came to Australia in 2017 for the first time, making it five continents the historic competition had taken place across the world. For Australia and the region’s esports scene however it meant so much more than that. After years of staying up overnight to watch the world’s best compete overseas, it was finally time for Australia to play host to the world’s best. With some of the most passionate esports enthusiasts in the world, IEM Sydney 2017 gave the region an opportunity to showcase why it deserved an esports mega event.

IEM Sydney 2017 was not an overnight phenomenon. It took years of planning and market research to make a reality. We took the time to make sure we felt Australia was ready for a mega event but it was you who proved it. IEM Sydney 2017 drew crowds of over 7,000 esports fans each day to the Qudos Bank Arena across two main event days, while nearly 8 million viewers watched the tournament online. It was the largest esports event ever held in Australia.  A nation rallied, and united as one, created an event which no fan or player will ever forget. So much so IEM Sydney 2017 won “Best New Show” in the Exhibition & Event Association of Australasia Awards for Excellence 2017. The industry loved it, the fans loved it, the players loved it. How could we not come back?

This event is for the fans. It’s for you. With a bigger, better and longer IEM Sydney returning in 2018 the only question left to answer is; will you be a part of history once again as a new chapter in Australian esports is written?

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